Charlotte Linnea's Coaching Story

Charlotte Linnea Björklund is the founder of Linnea Lund, a conscious cashmere fashion brand operating at the crossroads of Italian savoir-faire and Swedish care.

I didn't like the coaching with Wave and I didn't want to continue but I overcame it. I was too used to thinking the same way and doing the same things. Wave taught me to see things from a different perspective and to unlearn years of negative thinking.

Can you share key highlights of your coaching experience with Wave (overcame challenges, aha moments...)?

My main challenge was that at the beginning the coaching was very tough. It started with a big frustration because I found it to be very repetitive. It triggered something in me that I didn't like. I talked to Adri Falcon about it to understand if it was me and what was not working. We are so used to being listened to and receiving advice that Wave's method can be very surprising: you'll have to find the answers by yourself.

I didn't like it and I didn't want to continue but I overcame it. I was too used to thinking the same way and doing the same things. Wave taught me to see things from a different perspective and to unlearn years of negative thinking.

I have learnt to coach myself and find solutions by myself thanks to the Wave's methodology. I've learnt that my biggest fears were non-existent and that I was creating them myself. I've been coached by other services and other coaches were showing support but not really hitting it. Wave was really digging into each element: ok Charlotte, you're feeling stressed, let's see what's the worst that could happen.

I understood in the end why it is called Wave, because you need to learn to ride the waves life throws at you as they come.

What would you say that Wave brought you?

Wave has brought me a ritual, a method, a challenge and a new mindset.It was very challenging to put words on how you feel, learning to summarize your feelings.

Waver has also taught me to always get back on the surfboard and never give up. You don't feel alone as Wave is there to support you.

It is not a psychologist or a classic coach you talk to and who tells you it is going to be fine. Wave will be here to support you to learn to ride the bike by yourself because in the end you're the director of your own life.

Who do you think should start being coached by Wave?

Kids should have Wave in their school programs. Having 30 min to summarize how your mind & body feel is a very important ritual. It is a check up of where you are and where you want to go while taking a step back. We can get very dramatic as we are caught up in the twirl of our very fast-paced lives. This method really helps you to put things into perspective. It would be very helpful to learn it from a very young age.