The Co-founder looking to move away from operational tasks
This story is about Lava Robin, a Co-founder looking to feel more confident in his role. Each of Wave’s clients is known as an alias to preserve confidentiality. Each alias is granted randomly and is a colored animal.
Lava Robin came to Wave with the feeling that - although successful - his company could be achieving more. Settled on a Horizon of wanting to feel more confident in his co-founder role, Lava Robin was spending most of his time on operational tasks - struggling to devote much time to commercial activity, generating leads or improving client satisfaction. He also lacked a strategic vision. His goal? To find a clear customer-value-adding position by exploring what he can change in his current routines and processes.
Given the client’s general business context - uncomfortable cash position, low traction in a business acquisition - Lava Robin also was experiencing some high levels of stress and anxiety. Wave helped the client explore the deeper fears behind all of this, and uncovered Lava Robin’s deep fear of not being able to prove himself to those around him - of failing to live up to their idea of success. Additionally, the client was afraid of being too demanding towards employees and struggled with his fear of disappointing or demotivating the team by being open with them. Wave helped the client reconcile these fears, and over 3 months of deep questioning, supplemented with a lot of reading material to nourish their reflections on how to move their company forward, the client was able to successfully find some answers to their situation.
Over time, Lava Robin began to speak more openly to the team and came to realise what would become an incredibly pivotal distinction: the difference between sincerity and transparency. With this in mind, the client showed clear developments through being able to listen more, being more passionate and being more present with his team. This ‘sincere’ way of showing up at work was something that the client had restrained for years, but was now fueling him and making him more confident.
Regarding the client’s distribution strategy, Wave guided the client’s examination of his current strategy and analysed what was and wasn’t working for them. A refresher on applying the AARRR funnel helped with this, and Lava Robin was able to gain some clarity on the best next steps for his company.
In the past, the client had several meetings with coaches but struggled to find the right fit and format to progress - with Wave, the client found the written interaction and interface as a perfect adaptation for him. So much so, that Lava Robin kept working with Wave on a new Horizon, this one more focused on strengthening and empowering his team.
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